Know if a load is worth it — before you call back.
LoadMerit calculates your true profit, effective rate per mile, deadhead cost, and risk on any load you enter — then tells you to Book, Negotiate, or Pass, with a counteroffer ready before you call the broker back. Free, no account, no load board.
Educational & advisory only · Not a broker, carrier, or dispatcher
Sample analysis · synthetic load
Suggested recommendation
Medium confidence · Risk 47/100 / Medium
Offered rate is 8% short of your $1,865 minimum — a counteroffer could bridge the gap.
Suggested counter
$2,000
Try it now
Run your own numbers — free, right here
Enter a lane and an offered rate. You get effective RPM, deadhead, gross profit, a risk score, and a Book / Negotiate / Pass call — no account needed.
Run your numbers
FreeUses generic default assumptions for fuel, MPG, and operating cost. Don't know your real all-in cost? Work it out free →
Diesel $5.31/gal · updated weekly (EIA)
One platform, two modules
From dispatch practice to real-load decisions
Both modules share one deterministic decision engine, so the skills you build in training transfer one-to-one to real loads.
Module 1 · Simulator
LoadMerit Academy
Synthetic load-board scenarios where you decide Book, Negotiate, or Pass — and get scored feedback with the math, the red flags, and a coaching note.
- · Loaded & effective RPM, deadhead, fuel, accessorials
- · Broker red flags and Book/Pass/Negotiate practice
- · Progress tracking and a completion certificate for Academy owners
Module 2 · Copilot
LoadMerit Copilot
Manually enter a real load offer and get an advisory recommendation, metrics, risk score, suggested counteroffer, and an AI-drafted negotiation script.
- · RPM, gross profit, risk score, and counteroffer on every load
- · Saved history, comparison board, broker notes, vehicle profiles
- · AI-drafted negotiation scripts — know what to say before you call
How it works
Learn the math. Spot the risk. Make the call.
Train on realistic mock loads
Work synthetic load-board scenarios across 9 modules. Make Book / Negotiate / Pass calls and get scored feedback with the exact math behind each decision.
Learn what actually drives a good call
Effective RPM vs. your target, gross profit vs. your floor, deadhead %, fuel, accessorials, and a weighted risk score — the numbers dispatchers and owner-operators actually live by.
Run it on real loads in seconds
Enter a real offer by hand. Get RPM, gross profit, risk score, and a counteroffer suggestion before you pick up the phone — Copilot adds an AI-drafted negotiation script.
See inside
Compare real loads side by side
Saved analyses line up so the strongest load is obvious — effective RPM, deadhead, gross profit, risk, and the call. This is the actual Copilot comparison board, not a mockup.
Where LoadMerit fits
A decision layer, not a load board or a dispatcher
LoadMerit is the low-cost layer that helps you decide — you keep control and skip the dispatcher's cut.
| LoadMerit | DAT / Truckstop | Dispatch service | |
|---|---|---|---|
| What it is | Educational + advisory software | Live load board | Books / negotiates for you |
| Freight access | Manual entry — data stays yours | Live, real-time | Managed service |
| Typical price | $29–$49 / mo founder rate | $42–$169+ / month | 5–10% per load |
| Who decides | You | You | They do |
| Integrations | Manual — private by design | Native | N/A |
LoadMerit prices are founder rates — they lock in for life; $39–$69/mo at standard pricing. Competitor prices are approximate market ranges for comparison and may change.
Transparent methodology
The same engine, explained every time
Every recommendation shows the numbers behind it: effective RPM versus your target, gross profit versus your threshold, and a risk score built from weighted factors. The math is deterministic — AI only rewrites the explanation, never the numbers.
Why this is a Negotiate
This load is a suggested Negotiate because effective RPM is $1.71, compared with your target of $1.85, estimated gross profit is $994, and risk is medium. The main thing to watch is: effective RPM $1.71 is below your $1.85 target.
A reasonable counteroffer starts near $2,000, based on your minimum acceptable rate of $1,865, plus a $37 risk adjustment.
This is a suggested analysis result, not a final answer. Estimates depend on the assumptions you entered and may not reflect real-world conditions. LoadMerit does not book loads, negotiate, or guarantee outcomes — you make the final decision.
By the numbers
Real math, on real lanes
Pricing
Start free. Pay only when it's worth it.
A free calculator to start, a one-time Academy purchase, and monthly Copilot or Pro subscriptions — cancel anytime. Founder pricing locks in for life if you join by October 5, 2026. You’re paying for decision-support software and education, not a freight service.
LoadMerit does not guarantee income, employment, carrier clients, broker relationships, freight availability, load acceptance, business success, or profitable outcomes. Any examples, scenarios, or calculations are illustrative and depend on user-entered assumptions and changing real-world conditions.
LoadMerit is not a freight broker, motor carrier, dispatcher service, transportation intermediary, load board, or transportation management system. LoadMerit does not arrange transportation, book loads, dispatch trucks, represent carriers, represent brokers, negotiate on behalf of users, or participate in freight transactions.
LoadMerit currently uses manual-entry load analysis and does not integrate with DAT, Truckstop, 123Loadboard, brokers, ELD providers, or freight marketplaces. Future integrations may be added through approved API or user-authorized connections. Users are responsible for entering information they are authorized to use and for following any third-party terms or policies.
Questions about what this is and isn't? Read the FAQ.