You own the truck. Don't haul freight that doesn't pay.
LoadMerit shows you the true profit on a load — cost per mile, effective rate per mile, deadhead, and risk — before you say yes. Free, no account, no load board required.
Decision-support software · You make the final call
Why it matters
The margins are thin. The math shouldn't be a guess.
Three things quietly turn a load that looks fine into one that costs you. LoadMerit puts a number on each before you commit.
Your real cost per mile is higher than you think
Fuel, truck payment, insurance, maintenance, tolls — plus the pay you're actually working for. Miss any of it and a 'good' rate quietly loses money.
Find your cost per mile →Deadhead eats the load before you leave
A great loaded rate can be a bad load once you spread it across the empty miles to get there. Effective RPM — not loaded RPM — is the number that pays your bills.
Loaded vs. effective RPM →Brokers know their number — now you know yours
Every offer has a floor you shouldn't go under and a fair counter above it. LoadMerit gives you both, so you're not negotiating on a gut feeling.
How to build a counteroffer →How owner-operators use it
One minute per load, before you call the broker back
Enter the offer
Lane, loaded and deadhead miles, offered rate, equipment. Diesel auto-fills weekly from the EIA — no load board, no account.
See the whole picture
Effective RPM, gross profit, deadhead %, and a risk score — then a plain Book / Negotiate / Pass call with the math behind it.
Counter — or pass without second-guessing
Get a defensible counteroffer and your minimum acceptable rate. Book the good ones, walk from the rest, and stop leaving money on the table.
Transparent by design
Every number shows its work
The engine is deterministic — the same inputs always give the same answer, and AI only drafts the wording, never the numbers. See exactly how the recommendation and risk score are built.
LoadMerit is not a freight broker, motor carrier, dispatcher service, transportation intermediary, load board, or transportation management system. LoadMerit does not arrange transportation, book loads, dispatch trucks, represent carriers, represent brokers, negotiate on behalf of users, or participate in freight transactions.
LoadMerit does not guarantee income, employment, carrier clients, broker relationships, freight availability, load acceptance, business success, or profitable outcomes. Any examples, scenarios, or calculations are illustrative and depend on user-entered assumptions and changing real-world conditions.